Research on the Impact of Social Media on Consumer Trust
Trust is one of the most important elements in the process of purchasing and customer loyalty. The benefits of companies that enjoy a high degree of trust are well known. On the other hand, the effects of the lack of confidence are also obvious (unsatisfied consumers, lost sales) and very expensive...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University
2020-06-01
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| Series: | Global Economic Observer |
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| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_8_no_1/geo_2020_vol8_no1_art_019.pdf |