Research on the Impact of Social Media on Consumer Trust
Trust is one of the most important elements in the process of purchasing and customer loyalty. The benefits of companies that enjoy a high degree of trust are well known. On the other hand, the effects of the lack of confidence are also obvious (unsatisfied consumers, lost sales) and very expensive...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University
2020-06-01
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| Series: | Global Economic Observer |
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| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_8_no_1/geo_2020_vol8_no1_art_019.pdf |
| _version_ | 1818231125468774400 |
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| author | MIRELA-CRISTINA VOICU |
| author_facet | MIRELA-CRISTINA VOICU |
| author_sort | MIRELA-CRISTINA VOICU |
| collection | DOAJ |
| description | Trust is one of the most important elements in the process of purchasing and customer loyalty. The benefits of companies that enjoy a high degree of trust are well known. On the other hand, the effects of the lack of confidence are also obvious (unsatisfied consumers, lost sales) and very expensive for the company. Word-of-mouth or "buzz marketing" has gained a great deal of credibility and, implicitly, contributes to increasing the credibility of a company. A positive online presence can add value to the company's products and services, but it can also contribute to increasing the level of trust in its brand. Trust is an important and, at the same time, very complex relationship between the participants in a social network. Trust plays an important role in forming communities within social networks, in assessing information in terms of quality and credibility and decisively determining how information is transmitted across the network. In this context, we intend to bring through the following study more understanding on the extent to which brands have gained consumer confidence through social media. |
| first_indexed | 2024-12-12T10:45:25Z |
| format | Article |
| id | doaj.art-2e0dfa1c7a7b486abef627ed9bab7dbb |
| institution | Directory Open Access Journal |
| issn | 2343-9742 2343-9750 |
| language | English |
| last_indexed | 2024-12-12T10:45:25Z |
| publishDate | 2020-06-01 |
| publisher | Nicolae Titulescu University |
| record_format | Article |
| series | Global Economic Observer |
| spelling | doaj.art-2e0dfa1c7a7b486abef627ed9bab7dbb2022-12-22T00:26:54ZengNicolae Titulescu UniversityGlobal Economic Observer2343-97422343-97502020-06-0181120132Research on the Impact of Social Media on Consumer TrustMIRELA-CRISTINA VOICU0Faculty of Economic Studies, „Nicolae Titulescu” University 185 Calea Vacaresti, District 4, Bucharest ROMANIA, voicu.cristina.m@gmail.comTrust is one of the most important elements in the process of purchasing and customer loyalty. The benefits of companies that enjoy a high degree of trust are well known. On the other hand, the effects of the lack of confidence are also obvious (unsatisfied consumers, lost sales) and very expensive for the company. Word-of-mouth or "buzz marketing" has gained a great deal of credibility and, implicitly, contributes to increasing the credibility of a company. A positive online presence can add value to the company's products and services, but it can also contribute to increasing the level of trust in its brand. Trust is an important and, at the same time, very complex relationship between the participants in a social network. Trust plays an important role in forming communities within social networks, in assessing information in terms of quality and credibility and decisively determining how information is transmitted across the network. In this context, we intend to bring through the following study more understanding on the extent to which brands have gained consumer confidence through social media.http://www.globeco.ro/wp-content/uploads/vol/split/vol_8_no_1/geo_2020_vol8_no1_art_019.pdfmarketing researchconsumer behaviorconsumers truststatistic surveysocial media |
| spellingShingle | MIRELA-CRISTINA VOICU Research on the Impact of Social Media on Consumer Trust Global Economic Observer marketing research consumer behavior consumers trust statistic survey social media |
| title | Research on the Impact of Social Media on Consumer Trust |
| title_full | Research on the Impact of Social Media on Consumer Trust |
| title_fullStr | Research on the Impact of Social Media on Consumer Trust |
| title_full_unstemmed | Research on the Impact of Social Media on Consumer Trust |
| title_short | Research on the Impact of Social Media on Consumer Trust |
| title_sort | research on the impact of social media on consumer trust |
| topic | marketing research consumer behavior consumers trust statistic survey social media |
| url | http://www.globeco.ro/wp-content/uploads/vol/split/vol_8_no_1/geo_2020_vol8_no1_art_019.pdf |
| work_keys_str_mv | AT mirelacristinavoicu researchontheimpactofsocialmediaonconsumertrust |