Identifying the unique characteristics of independent fashion retailers in Scotland by utilising Porter’s generic competitive strategy model and the marketing mix
Independent retailers in the fashion sector make a substantial contribution to the UK economy at the time of significant change on the high street due to financial pressures and the growth of online trade. They provide an element of creativity and innovation to a homogenous retail landsca...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2018-01-01
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| Series: | Revista Mediterránea de Comunicación |
| Online Access: | https://www.mediterranea-comunicacion.org/article/view/2018-v9-n1-Perfil-de-los-minoristas-independientes-de-moda-en-Escocia-desde-el-modelo-de-estrategia-competitiva-generica-de-Porter-y-el-mix-de-marketing |