The Role of Personnel Marketing in the Process of Building Corporate Social Responsibility Strategy of a Scientific Unit
In this paper has been discussed the meaning a human capital is performing in the CSR strategy building and the role of the personnel marketing in this situation. Dynamic changes in the company surroundings extorted a new look on intangible resources. Organizations understood human capital and socia...
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| Format: | Article |
| Language: | English |
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Sciendo
2015-09-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.17.03.2015.09 |