The E-Servqual Effect on Mobile Stickiness Intention of E-Commerce Marketplace

Digital devices and the internet have created a new lifestyle among Malaysian consumers, especially after COVID-19. Online transactions have become common. Shopping on e-commerce marketplaces has become inseparable from the life of Malaysian consumers. The most popular e-commerce marketplace applica...

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Bibliographic Details
Main Authors: Azlin Zanariah Bahtar, Geetha Muthusamy, Zarinah Abu Yazid, Shahreena Daud
Format: Article
Language:English
Published: MDPI AG 2022-09-01
Series:Proceedings
Subjects:
Online Access:https://www.mdpi.com/2504-3900/82/1/34