Using 4P Marketing Model in Academic Libraries: An Experience
The present study mainly aims to demonstrate the weaknesses and strengths of using marketing principles in academic libraries and finally presenting some important suggestions in order to improve their marketing. This study proceeds through expressing the current marketing situation of studied acade...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Regional Information Center for Science and Technology (RICeST)
2013-06-01
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| Series: | International Journal of Information Science and Management |
| Subjects: | |
| Online Access: | http://ijism.ricest.ac.ir/ojs/index.php/ijism/article/view/226/196 |