The impact of social networks marketing communication on brand equity, relationship equity and customer responses
The purpose of this study was to investigate the effect of social network marketing communications on brand equity, communication value and customer response. The dimensions of social network marketing communications include entertainment, interaction, up-to-date, customization and word-of-mouth adv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2019-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_61074_0570de984a20f1205c476d722626d69d.pdf |