Subtitles in English-only TV commercials
Previous studies on the effects of subtitles in cross-national English spoken commercials have yielded contradictory results regarding young and highly educated viewers’ ad and brand attitudes. Most studies did not examine whether local-language subtitles are still necessary for older viewers to un...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
openjournals.nl
2023-12-01
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| Series: | Dutch Journal of Applied Linguistics |
| Subjects: | |
| Online Access: | https://dujal.nl/article/view/11354 |