Will That Color Bring Me Good Luck? The Effect of Package Color Saturation of Probabilistic Goods on Consumers’ Purchase Intention
Probabilistic goods are unique products or services that consumers obtain from sellers at a discounted price for any one of different goods. They are also common in everyday life, such as blind boxes and lucky bags. However, there are still many consumers unwilling to pay for them, and the current r...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Subjects: | |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/46/e3sconf_icmsem2023_01005.pdf |