A Pattern for the Effective Factors influencing the Adoption and Implementation of the E-marketing in the Tourism industry

Nowadays days there are different kinds of developments of the Information Technology in different societies. The reasons for this difference have been the rate of adopting technology which has been the main concerns for many researches. In this survey, as a part of a study on the adoption of techno...

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Bibliographic Details
Main Authors: Arman Ahmadizad, Maryam Varmaghani, Parviz Kafcheh
Format: Article
Language:fas
Published: Yazd University 2017-05-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_988_6f56c2f3a29cacb46225a284bae46afe.pdf