Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar

This study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant fact...

Full description

Bibliographic Details
Main Authors: Puspita Dewi Hidayaningtyas, Irham Irham, Arini Wahyu Utami
Format: Article
Language:English
Published: Universitas Gadjah Mada, Yogyakarta 2021-06-01
Series:Agro Ekonomi
Subjects:
Online Access:https://jurnal.ugm.ac.id/jae/article/view/61016