Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar
This study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant fact...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada, Yogyakarta
2021-06-01
|
| Series: | Agro Ekonomi |
| Subjects: | |
| Online Access: | https://jurnal.ugm.ac.id/jae/article/view/61016 |
| _version_ | 1797347936850411520 |
|---|---|
| author | Puspita Dewi Hidayaningtyas Irham Irham Arini Wahyu Utami |
| author_facet | Puspita Dewi Hidayaningtyas Irham Irham Arini Wahyu Utami |
| author_sort | Puspita Dewi Hidayaningtyas |
| collection | DOAJ |
| description | This study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant factors of the chrysanthemum consumers’ WTP. There is a total of 120 respondents who participated in this study, i.e., 40 in each city selected with accidental sampling. The consumers’ WTP was assessed using contingent valuation method, and its determinant factors was analyzed using multiple regression. The results showed that the majority of chrysanthemum consumers in the three cities were 17-25 years old, were female, held a bachelor degree, owned a job, were single and had no dependent. The value of wilingness to pay from the three cities shows higher results than the market price of IDR 30,000. The highest WTP value is in Semarang City and the lowest WTP value is in Yogyakarta City. Based on the results of the regression, the determinants that influence the value of WTP differ in each city, but income is a significant determinant in all cities. The value of willingness to pay chrysanthemum Pasopati cultivar can be used as a reference to set the selling price of chrysanthemum flowers. Chrysanthemum such as Pasopati cultivar in Indonesia, needs to be developed more by looking at the willingness of consumers to pay. |
| first_indexed | 2024-03-08T11:56:09Z |
| format | Article |
| id | doaj.art-2e496d37b2da4921b71196e216b53c9d |
| institution | Directory Open Access Journal |
| issn | 0215-8787 2541-1616 |
| language | English |
| last_indexed | 2024-03-08T11:56:09Z |
| publishDate | 2021-06-01 |
| publisher | Universitas Gadjah Mada, Yogyakarta |
| record_format | Article |
| series | Agro Ekonomi |
| spelling | doaj.art-2e496d37b2da4921b71196e216b53c9d2024-01-24T03:55:23ZengUniversitas Gadjah Mada, YogyakartaAgro Ekonomi0215-87872541-16162021-06-01321263910.22146/ae.6101630085Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati CultivarPuspita Dewi Hidayaningtyas0Irham Irham1Arini Wahyu Utami2Universitas Gadjah MadaUniversitas Gadjah MadaUniversitas Gadjah MadaThis study aims to: (1) determine the characteristics of chrysanthemum consumers in three cities in Java, namely Yogyakarta, Semarang and Surakarta, (2) compare the willingness to pay (WTP) of chrysanthemum consumers, especially Pasopati cultivar in the three cities, (3) analyze the determinant factors of the chrysanthemum consumers’ WTP. There is a total of 120 respondents who participated in this study, i.e., 40 in each city selected with accidental sampling. The consumers’ WTP was assessed using contingent valuation method, and its determinant factors was analyzed using multiple regression. The results showed that the majority of chrysanthemum consumers in the three cities were 17-25 years old, were female, held a bachelor degree, owned a job, were single and had no dependent. The value of wilingness to pay from the three cities shows higher results than the market price of IDR 30,000. The highest WTP value is in Semarang City and the lowest WTP value is in Yogyakarta City. Based on the results of the regression, the determinants that influence the value of WTP differ in each city, but income is a significant determinant in all cities. The value of willingness to pay chrysanthemum Pasopati cultivar can be used as a reference to set the selling price of chrysanthemum flowers. Chrysanthemum such as Pasopati cultivar in Indonesia, needs to be developed more by looking at the willingness of consumers to pay.https://jurnal.ugm.ac.id/jae/article/view/61016contingent valuation method, willingness to pay, chrysanthemum, pasopati cultivar |
| spellingShingle | Puspita Dewi Hidayaningtyas Irham Irham Arini Wahyu Utami Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar Agro Ekonomi contingent valuation method, willingness to pay, chrysanthemum, pasopati cultivar |
| title | Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar |
| title_full | Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar |
| title_fullStr | Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar |
| title_full_unstemmed | Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar |
| title_short | Determinant Factors of the Chrysanthemum Consumers’ Willingness to Pay: Case of Pasopati Cultivar |
| title_sort | determinant factors of the chrysanthemum consumers willingness to pay case of pasopati cultivar |
| topic | contingent valuation method, willingness to pay, chrysanthemum, pasopati cultivar |
| url | https://jurnal.ugm.ac.id/jae/article/view/61016 |
| work_keys_str_mv | AT puspitadewihidayaningtyas determinantfactorsofthechrysanthemumconsumerswillingnesstopaycaseofpasopaticultivar AT irhamirham determinantfactorsofthechrysanthemumconsumerswillingnesstopaycaseofpasopaticultivar AT ariniwahyuutami determinantfactorsofthechrysanthemumconsumerswillingnesstopaycaseofpasopaticultivar |