The appeal to emotions in the discourse of populist political actors from Spain, Italy, France and the United Kingdom on Twitter

Western democracies live a populist impulse. In this context, the consolidation of digital technologies plays a key role due to their possibilities of efficiently spreading messages. This research examines the role that emotions play in the communication strategy on Twitter of populist actors from f...

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Bibliographic Details
Main Authors: Laura Alonso-Muñoz, Andreu Casero-Ripollés
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-05-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2023.1159847/full