Evaluation of customer relationship system efficiency: Applying of total cost of ownership approach

Evaluation of customer relationship system efficiency: Applying of total cost of ownership approach

Calculating total cost of ownership (TCO) and benefits, building a business case and applying financial measurement methodologies help a company make right customer relationship system for investments solution and build compelling justification for its customer relationship system project. In additi...

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Bibliographic Details
Main Authors: Regina Jasilionienė, Rima Tamošiūnienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2009-12-01
Series:Journal of Business Economics and Management
Subjects:
customer relationship system (CRS)
total cost of ownership (TCO)
one-time costs
recurring costs
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/6246

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