The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry
This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of Kurdistan Hewler
2021-12-01
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| Series: | UKH Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://journals.ukh.edu.krd/index.php/ukhjss/article/view/344 |