The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry
This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permit...
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| Format: | Article |
| Language: | English |
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University of Kurdistan Hewler
2021-12-01
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| Series: | UKH Journal of Social Sciences |
| Subjects: | |
| Online Access: | https://journals.ukh.edu.krd/index.php/ukhjss/article/view/344 |
| _version_ | 1828146135254958080 |
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| author | Aram Hanna Massoudi Mohamed Essam Ahmed |
| author_facet | Aram Hanna Massoudi Mohamed Essam Ahmed |
| author_sort | Aram Hanna Massoudi |
| collection | DOAJ |
| description | This study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permits them to construct a feasible business model and ensure that profits from the blue ocean is created. The study used descriptive-analytical approach. The data were composed of a questionnaire distributed to 293 personnel working in 85 Syrian food companies. Statistical Package for Social Science (SPSS 22) were applied to analyze the data. The result showed there are a substantial interest by Syrian food companies to adopt Blue Ocean strategy indicators in its operations. Also, there was a significant relationship between the adoption of Blue Ocean Strategy and the improvement of sustainable competitive advantage for the investigated companies. The researchers suggested that Syrian companies should emphasize on the importance of the innovation indicator and its role in producing new brands and creating markets free of competition which sequentially contributes to increase in the company's market share. The study achieves a qualitative benefit for both researchers and academics about the concept of BOS because it is the first study that introduces the BOS and its impact on sustainable competitive advantage in Syrian. |
| first_indexed | 2024-04-11T20:43:15Z |
| format | Article |
| id | doaj.art-2e872f56be024b32be3241e6dfb811ab |
| institution | Directory Open Access Journal |
| issn | 2520-7806 |
| language | English |
| last_indexed | 2024-04-11T20:43:15Z |
| publishDate | 2021-12-01 |
| publisher | University of Kurdistan Hewler |
| record_format | Article |
| series | UKH Journal of Social Sciences |
| spelling | doaj.art-2e872f56be024b32be3241e6dfb811ab2022-12-22T04:04:08ZengUniversity of Kurdistan HewlerUKH Journal of Social Sciences2520-78062021-12-01593449https://doi.org/10.25079/ukhjss.v5n2y2021.pp34-49The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food IndustryAram Hanna Massoudi0https://orcid.org/0000-0003-1731-5415Mohamed Essam Ahmed1https://orcid.org/0000-0003-0477-7215Department of Business Administration, College of Administrative and Financial Sciences, Cihan University-Erbil, Erbil, Kurdistan Region, IraqDepartment of Business Administration, College of Administration and Economics, Mosul University, Nineveh, IraqThis study aims to detect the extent of adoption of the Blue Ocean Strategy in the Syrian food industry companies and its role in improving its competitive advantage. Syrian Companies need to shape their blue ocean strategy in accordance with consumer value, price, cost, and adoption. This permits them to construct a feasible business model and ensure that profits from the blue ocean is created. The study used descriptive-analytical approach. The data were composed of a questionnaire distributed to 293 personnel working in 85 Syrian food companies. Statistical Package for Social Science (SPSS 22) were applied to analyze the data. The result showed there are a substantial interest by Syrian food companies to adopt Blue Ocean strategy indicators in its operations. Also, there was a significant relationship between the adoption of Blue Ocean Strategy and the improvement of sustainable competitive advantage for the investigated companies. The researchers suggested that Syrian companies should emphasize on the importance of the innovation indicator and its role in producing new brands and creating markets free of competition which sequentially contributes to increase in the company's market share. The study achieves a qualitative benefit for both researchers and academics about the concept of BOS because it is the first study that introduces the BOS and its impact on sustainable competitive advantage in Syrian.https://journals.ukh.edu.krd/index.php/ukhjss/article/view/344blue oceanred oceansustainable competitive advantageblue ocean strategy indicatorssyrian food industry |
| spellingShingle | Aram Hanna Massoudi Mohamed Essam Ahmed The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry UKH Journal of Social Sciences blue ocean red ocean sustainable competitive advantage blue ocean strategy indicators syrian food industry |
| title | The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry |
| title_full | The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry |
| title_fullStr | The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry |
| title_full_unstemmed | The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry |
| title_short | The Adoption of Blue Ocean Strategy to Sustain Competitive Advantage in the Syrian Food Industry |
| title_sort | adoption of blue ocean strategy to sustain competitive advantage in the syrian food industry |
| topic | blue ocean red ocean sustainable competitive advantage blue ocean strategy indicators syrian food industry |
| url | https://journals.ukh.edu.krd/index.php/ukhjss/article/view/344 |
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