Gender differentials in advertisement consumption patterns among residents of South-South Nigeria
Background: The changing nature of communication landscape has posed a challenge for predicting advert consumption of consumers. The situation has been made more difficult with evidence from literature suggesting that gender plays a critical role in influencing human behaviour. Objective:...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2022-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | http://www.iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/92 |