Methods of Resolving Problems Connected with Raising Competitiveness of Mobile Application

Problems that should be resolved by marketer when a new mobile application is put on sale can be divided into two groups. The 1-st one is connected with customer attraction, the 2-nd one – with his/her retaining. On the one hand, resolving these problems is directly connected with advertizing campai...

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Bibliographic Details
Main Author: I. P. Lebedeva
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2021-04-01
Series:Вестник Российского экономического университета имени Г. В. Плеханова
Subjects:
Online Access:https://vest.rea.ru/jour/article/view/1059