Brand positioning strategy in the competitive aspect
A new brand for an organization is inseparable from organizational identity. The aim of the research is to investigate the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research methodology: analysis of scientific literature and statistical...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-12-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://jau.vgtu.lt/index.php/BTP/article/view/17223 |