The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry
Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This is even more true today than it was back then. Indeed, Web 2.0 technologies have made luxury fa...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-08-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.5772/56854 |