The Effects of Online Brand Communities on Brand Equity in the Luxury Fashion Industry

Quoting the fashion genius Coco Chanel: “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.” This is even more true today than it was back then. Indeed, Web 2.0 technologies have made luxury fa...

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Bibliographic Details
Main Authors:	Stefano Brogi, Armando Calabrese, Domenico Campisi, Guendalina Capece, Roberta Costa, Francesca Di Pillo
Format:	Article
Language:	English
Published:	SAGE Publishing 2013-08-01
Series:	International Journal of Engineering Business Management
Online Access:	https://doi.org/10.5772/56854

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