Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging
Providing alternative dietary supplements to enhance children's health and nutritional status is crucial for preventing undernutrition, particularly in low- and middle-income countries like Ethiopia. This study aimed to nudge parents of primary school children to consider purchasing Spirulina-f...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-06-01
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| Series: | Applied Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2772502224000167 |
| _version_ | 1797303851610537984 |
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| author | Adino Andaregie Satoshi Sasaki Hirohisa Shimura Mitsuko Chikasada Shinjiro Sato Solomon Addisu Tessema Astatkie Isao Takagi |
| author_facet | Adino Andaregie Satoshi Sasaki Hirohisa Shimura Mitsuko Chikasada Shinjiro Sato Solomon Addisu Tessema Astatkie Isao Takagi |
| author_sort | Adino Andaregie |
| collection | DOAJ |
| description | Providing alternative dietary supplements to enhance children's health and nutritional status is crucial for preventing undernutrition, particularly in low- and middle-income countries like Ethiopia. This study aimed to nudge parents of primary school children to consider purchasing Spirulina-fortified bread. To achieve this, data from 111 parents from two primary schools in Bahir Dar city, Ethiopia were used. A logistic regression model was used to identify the determinants of parental willingness to purchase and pay a premium price for Spirulina-fortified bread. The results showed that age, employment, the number of dependent children, income, perception of benefits, taste and acceptability, and parents' willingness to pay a premium price significantly influence parents to consider purchasing Spirulina-fortified bread for their children. Parents' willingness to pay a premium price for Spirulina-fortified bread was significantly influenced by the number of dependent children, employment status, income, and perception of nutritional benefits for their children. The findings of the study can assist parents and guardians in implementing effective evidence-based dietary feeding interventions for children. Additionally, they can guide policymakers and other stakeholders to emphasize the importance of providing Spirulina-supplemented bread to children and supporting parents based on their socioeconomic status. |
| first_indexed | 2024-03-07T23:59:33Z |
| format | Article |
| id | doaj.art-2ec6e0205fd74ad988e0cf01593e7b63 |
| institution | Directory Open Access Journal |
| issn | 2772-5022 |
| language | English |
| last_indexed | 2024-03-07T23:59:33Z |
| publishDate | 2024-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Applied Food Research |
| spelling | doaj.art-2ec6e0205fd74ad988e0cf01593e7b632024-02-18T04:44:45ZengElsevierApplied Food Research2772-50222024-06-0141100403Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudgingAdino Andaregie0Satoshi Sasaki1Hirohisa Shimura2Mitsuko Chikasada3Shinjiro Sato4Solomon Addisu5Tessema Astatkie6Isao Takagi7Graduate School of Economics, Soka University, Hachioji, Tokyo, Japan,; Corresponding author.Faculty of Nursing, Soka University, Hachioji, Tokyo, JapanFaculty of Business Administration, Soka University, Hachioji, Tokyo, JapanFaculty of Economics, Soka University, Hachioji, Tokyo, JapanFaculty of Science and Engineering, Soka University, Hachioji, Tokyo, JapanCollege of Agriculture and Environmental Sciences, Bahir Dar University, Bahir Dar, EthiopiaFaculty of Agriculture, Dalhousie University, Truro, NS, CanadaFaculty of Economics, Soka University, Hachioji, Tokyo, JapanProviding alternative dietary supplements to enhance children's health and nutritional status is crucial for preventing undernutrition, particularly in low- and middle-income countries like Ethiopia. This study aimed to nudge parents of primary school children to consider purchasing Spirulina-fortified bread. To achieve this, data from 111 parents from two primary schools in Bahir Dar city, Ethiopia were used. A logistic regression model was used to identify the determinants of parental willingness to purchase and pay a premium price for Spirulina-fortified bread. The results showed that age, employment, the number of dependent children, income, perception of benefits, taste and acceptability, and parents' willingness to pay a premium price significantly influence parents to consider purchasing Spirulina-fortified bread for their children. Parents' willingness to pay a premium price for Spirulina-fortified bread was significantly influenced by the number of dependent children, employment status, income, and perception of nutritional benefits for their children. The findings of the study can assist parents and guardians in implementing effective evidence-based dietary feeding interventions for children. Additionally, they can guide policymakers and other stakeholders to emphasize the importance of providing Spirulina-supplemented bread to children and supporting parents based on their socioeconomic status.http://www.sciencedirect.com/science/article/pii/S2772502224000167SpirulinaNudgingInformationBreadChildrenWillingness |
| spellingShingle | Adino Andaregie Satoshi Sasaki Hirohisa Shimura Mitsuko Chikasada Shinjiro Sato Solomon Addisu Tessema Astatkie Isao Takagi Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging Applied Food Research Spirulina Nudging Information Bread Children Willingness |
| title | Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging |
| title_full | Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging |
| title_fullStr | Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging |
| title_full_unstemmed | Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging |
| title_short | Promoting spirulina-enriched bread for primary school children in Ethiopia: Assessing parental willingness to purchase through information nudging |
| title_sort | promoting spirulina enriched bread for primary school children in ethiopia assessing parental willingness to purchase through information nudging |
| topic | Spirulina Nudging Information Bread Children Willingness |
| url | http://www.sciencedirect.com/science/article/pii/S2772502224000167 |
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