Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content
Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way p...
Main Authors: | , |
---|---|
Format: | Article |
Language: | English |
Published: |
Sciendo
2018-12-01
|
Series: | Nordicom Review |
Subjects: | |
Online Access: | https://doi.org/10.2478/nor-2018-0008 |