Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content

Please Like, Comment and Share our Campaign!: How Social Media Managers for Danish Political Parties Perceive User-Generated Content

Based on 18 qualitative interviews, this article explores how the social media managers for the nine parties in the Danish parliament articulate the role of social media during the 2015 national elections. The article finds that the interviewees emphasise Facebook as an important means for one-way p...

Full description

Bibliographic Details
Main Authors: Farkas Johan, Schwartz Sander Andreas
Format: Article
Language:English
Published: Sciendo 2018-12-01
Series:Nordicom Review
Subjects:
political participation
political communication
user engagement
social media
denmark
Online Access:https://doi.org/10.2478/nor-2018-0008

Internet

https://doi.org/10.2478/nor-2018-0008

Similar Items