Dampak Gender pada Pembelian Produk Perawatan Wajah di Negara Beriklim Tropis
This study aims to investigate the effect of attitudes, subjective norms, and perceived behavioral control on the purchase intention of facial care products based on the theory of planned behavior. The moderating role of gender was also tested on the relationship between purchase intention and facto...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2023-02-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1274 |