Dampak Gender pada Pembelian Produk Perawatan Wajah di Negara Beriklim Tropis

Dampak Gender pada Pembelian Produk Perawatan Wajah di Negara Beriklim Tropis

This study aims to investigate the effect of attitudes, subjective norms, and perceived behavioral control on the purchase intention of facial care products based on the theory of planned behavior. The moderating role of gender was also tested on the relationship between purchase intention and facto...

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Bibliographic Details
Main Authors: Raden Roro Lia Chairina, Mochammad Farid Afandi, Diddo Adding Adove, Raden Andi Sularso
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2023-02-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
attitude
gender
perceived behavioral control
subjective norm
theory of planned behavior
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1274

Internet

https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/1274

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