THE EMERGING RETAIL LANDSCAPE: CREATING AND DELIVERING A SEAMLESS CUSTOMER EXPERIENCE

Retail touches the lives of people all over the globe, the beneficence of retail services in augmenting competencies for diverse consumer goods and services has been duly acknowledged. Retail, a traditional activity involving buying and selling of products has been reinvented with the effects of mod...

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Bibliographic Details
Main Author: Dr. Ekta Duggal
Format: Article
Language:English
Published: Ramanujan College, University of Delhi, Delhi, India 2016-07-01
Series:Ramanujan International Journal of Business and Research
Subjects:
Online Access:https://rijbr.in/1/article/view/145/145