Analisis Kepuasan Pelanggan Produk Abon Ikan di UMKM Babonsenyum dengan Metode SERVQUAL dan SWOT
This study aims to analyze customer satisfaction as a foundation in designing marketing strategies for shredded fish products in Babonsenyum MSMEs. The methods used involve SERVQUAL (Service Quality) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In the SERVQUAL method, service q...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Serambi Mekkah
2023-10-01
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| Series: | Jurnal Serambi Engineering |
| Subjects: | |
| Online Access: | https://ojs.serambimekkah.ac.id/index.php/jse/article/view/6917 |