Analisis Kepuasan Pelanggan Produk Abon Ikan di UMKM Babonsenyum dengan Metode SERVQUAL dan SWOT

Analisis Kepuasan Pelanggan Produk Abon Ikan di UMKM Babonsenyum dengan Metode SERVQUAL dan SWOT

This study aims to analyze customer satisfaction as a foundation in designing marketing strategies for shredded fish products in Babonsenyum MSMEs. The methods used involve SERVQUAL (Service Quality) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). In the SERVQUAL method, service q...

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Bibliographic Details
Main Authors: Abdurrahman Juret, Yanuar Pandu Negoro, Hidayat Hidayat
Format: Article
Language:English
Published: University of Serambi Mekkah 2023-10-01
Series:Jurnal Serambi Engineering
Subjects:
customer satisfaction, service quality, swot, marketing, shredded fish, msmes babonsenyum.
Online Access:https://ojs.serambimekkah.ac.id/index.php/jse/article/view/6917

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