Investigating the Role and Position of Urban Management in Urban Branding (Case Study: Isfahan City)
AbstractBackground: Urban branding is a new way of describing and implementing urban marketing. Just as city identification is done through image perception, the use of urban marketing largely depends on infrastructure, communications, and urban image management.Objective: The purpose of this study...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2022-09-01
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| Series: | برنامه ریزی فضایی |
| Subjects: | |
| Online Access: | https://sppl.ui.ac.ir/article_27110_b0e9fc87c1014c43d43adb3780561af0.pdf |