Eco-marketing and eco-design of products
Environmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nat...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2007-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703075F.pdf |