Eco-marketing and eco-design of products

Environmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nat...

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Bibliographic Details
Main Authors: Filipović Jovan, Stokić Dušan
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2007-01-01
Series:Marketing (Beograd. 1991)
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703075F.pdf