Eco-marketing and eco-design of products
Environmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nat...
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2007-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703075F.pdf |
| _version_ | 1818345200554082304 |
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| author | Filipović Jovan Stokić Dušan |
| author_facet | Filipović Jovan Stokić Dušan |
| author_sort | Filipović Jovan |
| collection | DOAJ |
| description | Environmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment), raising corporate social responsibility, higher export. |
| first_indexed | 2024-12-13T16:58:36Z |
| format | Article |
| id | doaj.art-2efd040b26164991b6690bb926b20b3e |
| institution | Directory Open Access Journal |
| issn | 0354-3471 2334-8364 |
| language | English |
| last_indexed | 2024-12-13T16:58:36Z |
| publishDate | 2007-01-01 |
| publisher | Srpsko udruženje za marketing |
| record_format | Article |
| series | Marketing (Beograd. 1991) |
| spelling | doaj.art-2efd040b26164991b6690bb926b20b3e2022-12-21T23:37:51ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642007-01-0138375830354-34710703075FEco-marketing and eco-design of productsFilipović Jovan0Stokić Dušan1University of Belgrade, Faculty of Organizational Sciences, Belgrade, SerbiaPrivredna komora SrbijeEnvironmental marketing (Eco-marketing), as a relatively new movement, emerged at the beginning of the 20th century, is in the growing phase of its development. Eco-labeling and other ways/types of eco-marketing are attracting more attention of consumers, since they are aware of the necessity of nature conservation and environmental protection. There has been a lot of misunderstanding and miss leadings in interpretation and substantiation of ecomarketing claims in previous period of time. One of the most concrete improvements in eco-marketing was appearance and establishment of ISO 14020 guidelines. ISO 14020 guidelines are integral part of ISO 14000 series of standards, which could be implemented in eco-marketing. At the same time, development of "green" products and marketing of "green" products, are direct positive contributions to resources reduction, environmental protection and sustainable economic development. Companies designing this kind of products can expect better position on the market, improvement of competitiveness, reduction of expenses (less raw materials, less waste, less harmful effects on the environment), raising corporate social responsibility, higher export.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703075F.pdfeco-marketingeco-labelingenvironmental claimsISO 14000"green" products |
| spellingShingle | Filipović Jovan Stokić Dušan Eco-marketing and eco-design of products Marketing (Beograd. 1991) eco-marketing eco-labeling environmental claims ISO 14000 "green" products |
| title | Eco-marketing and eco-design of products |
| title_full | Eco-marketing and eco-design of products |
| title_fullStr | Eco-marketing and eco-design of products |
| title_full_unstemmed | Eco-marketing and eco-design of products |
| title_short | Eco-marketing and eco-design of products |
| title_sort | eco marketing and eco design of products |
| topic | eco-marketing eco-labeling environmental claims ISO 14000 "green" products |
| url | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2007/0354-34710703075F.pdf |
| work_keys_str_mv | AT filipovicjovan ecomarketingandecodesignofproducts AT stokicdusan ecomarketingandecodesignofproducts |