The value of consumer neuroscience research for contemporary marketing knowledge

Bibliographic Details
Main Authors:	Katrin Haidinger, Monika Koller
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2023-06-01
Series:	Frontiers in Human Neuroscience
Subjects:	consumer neuroscience consumer research methods marketing big data neuroscientific methods
Online Access:	https://www.frontiersin.org/articles/10.3389/fnhum.2023.1214848/full

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