Public relation in Vietnam: From theory to pratice
The study aims to find out what cultural factors influence public relations in Viet-nam. The researcher uses a qualitative approach with the primary method of in-depth interviews of twenty-nine PR practitioners and in-house PR practitioners, for both Viet-namese and people from other countries, at I...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2020-08-01
|
| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/750 |