Teknologi E-commerce dan Pengalaman Konsumen

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e...

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Bibliographic Details
Main Authors: Dera Thorfiani, Senny Handayani Suarsa, Bheben Oscar
Format: Article
Language:Indonesian
Published: Universitas Medan Area 2021-05-01
Series:JKBM (Jurnal Konsep Bisnis dan Manajemen)
Subjects:
Online Access:https://ojs.uma.ac.id/index.php/bisman/article/view/4623