Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention

Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention

Augmented Reality (AR) is an appropriate technology that allows users to place virtual products in their physical environment (e.g., a piece of furniture), helping them visualize the products before making a purchase. The objective of this study was to examine the comparison between AR mode and web-...

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Bibliographic Details
Main Authors: Fatemeh Zare Ebrahimabad, Hamidreza Yazdani, Amin Hakim, Mohammad Asarian
Format: Article
Language:English
Published: Elsevier 2024-09-01
Series:Telematics and Informatics Reports
Subjects:
Augmented reality
Web-based shopping
User experience
Online purchase intention
Developing countries
Multi-group analysis
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503024000380

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http://www.sciencedirect.com/science/article/pii/S2772503024000380

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