Examining the Mediating Role of Destination Image on the Relationship between Perceived Risk and Willingness to Revisit: The Case Study of Arg-e Bam after the Earthquake Disaster
Despite the importance of perceived risk related to tourism and willingness to revisit, few studies have been done on the effect of perceived risk on the willingness to revisit through the mediating role of destination image. By investigating the effect of perceived risk on the destination image and...
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2017-04-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_7299_d20fc3b197bad1934181911d5ded1bc3.pdf |
| _version_ | 1797377329189617664 |
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| author | رحیم زارع محمدمهدی پورسعید نیما سلطانی نژاد |
| author_facet | رحیم زارع محمدمهدی پورسعید نیما سلطانی نژاد |
| author_sort | رحیم زارع |
| collection | DOAJ |
| description | Despite the importance of perceived risk related to tourism and willingness to revisit, few studies have been done on the effect of perceived risk on the willingness to revisit through the mediating role of destination image. By investigating the effect of perceived risk on the destination image and its mediating role on the perceived risk as well as the willingness to revisit, this study has created new insights. The statistical population consisted of all domestic tourists who visited Arg-e Bam in spring and early summer of 2016. Due to the lack of access to detailed statistics of tourists who have visited Bam, 200 domestic visitors were selected using convenience sampling method. The study is an applied research and uses descriptive - data collection (questionnaire) method. In this study, the mediating role of both cognitive and emotional images on the relationship of three risks of the physical, financial and social and psychological and willingness to revisit were investigated. The obtained results indicated that the cognitive and emotional images play a mediating role on the relationship between physical and financial risk and willingness to revisit; however, there is no mediating role on the relationship between social - psychological risk and willingness to revisit. |
| first_indexed | 2024-03-08T19:51:03Z |
| format | Article |
| id | doaj.art-2f1d72938795474e94830c3957ebfb57 |
| institution | Directory Open Access Journal |
| issn | 2322-3294 2476-597X |
| language | fas |
| last_indexed | 2024-03-08T19:51:03Z |
| publishDate | 2017-04-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| spelling | doaj.art-2f1d72938795474e94830c3957ebfb572023-12-24T07:40:58ZfasAllameh Tabataba'i University PressMuṭāli̒āt-i Mudīriyyat-i Gardishgarī2322-32942476-597X2017-04-011237477010.22054/tms.2017.17170.14817299Examining the Mediating Role of Destination Image on the Relationship between Perceived Risk and Willingness to Revisit: The Case Study of Arg-e Bam after the Earthquake Disasterرحیم زارع0محمدمهدی پورسعید1نیما سلطانی نژاد2دانشگاه علامه طباطباییدانشگاه شهید باهنر کرماندانشگاه تهرانDespite the importance of perceived risk related to tourism and willingness to revisit, few studies have been done on the effect of perceived risk on the willingness to revisit through the mediating role of destination image. By investigating the effect of perceived risk on the destination image and its mediating role on the perceived risk as well as the willingness to revisit, this study has created new insights. The statistical population consisted of all domestic tourists who visited Arg-e Bam in spring and early summer of 2016. Due to the lack of access to detailed statistics of tourists who have visited Bam, 200 domestic visitors were selected using convenience sampling method. The study is an applied research and uses descriptive - data collection (questionnaire) method. In this study, the mediating role of both cognitive and emotional images on the relationship of three risks of the physical, financial and social and psychological and willingness to revisit were investigated. The obtained results indicated that the cognitive and emotional images play a mediating role on the relationship between physical and financial risk and willingness to revisit; however, there is no mediating role on the relationship between social - psychological risk and willingness to revisit.https://tms.atu.ac.ir/article_7299_d20fc3b197bad1934181911d5ded1bc3.pdfdestination imageperceived riskwillingness to revisittourismbam |
| spellingShingle | رحیم زارع محمدمهدی پورسعید نیما سلطانی نژاد Examining the Mediating Role of Destination Image on the Relationship between Perceived Risk and Willingness to Revisit: The Case Study of Arg-e Bam after the Earthquake Disaster Muṭāli̒āt-i Mudīriyyat-i Gardishgarī destination image perceived risk willingness to revisit tourism bam |
| title | Examining the Mediating Role of Destination Image on
the Relationship between Perceived Risk and Willingness
to Revisit: The Case Study of Arg-e Bam after the
Earthquake Disaster |
| title_full | Examining the Mediating Role of Destination Image on
the Relationship between Perceived Risk and Willingness
to Revisit: The Case Study of Arg-e Bam after the
Earthquake Disaster |
| title_fullStr | Examining the Mediating Role of Destination Image on
the Relationship between Perceived Risk and Willingness
to Revisit: The Case Study of Arg-e Bam after the
Earthquake Disaster |
| title_full_unstemmed | Examining the Mediating Role of Destination Image on
the Relationship between Perceived Risk and Willingness
to Revisit: The Case Study of Arg-e Bam after the
Earthquake Disaster |
| title_short | Examining the Mediating Role of Destination Image on
the Relationship between Perceived Risk and Willingness
to Revisit: The Case Study of Arg-e Bam after the
Earthquake Disaster |
| title_sort | examining the mediating role of destination image on the relationship between perceived risk and willingness to revisit the case study of arg e bam after the earthquake disaster |
| topic | destination image perceived risk willingness to revisit tourism bam |
| url | https://tms.atu.ac.ir/article_7299_d20fc3b197bad1934181911d5ded1bc3.pdf |
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