Business Model Adaptation to the COVID-19 Crisis: Strategic Response of the Spanish Cultural and Creative Firms
ABSTRACT: Surviving in a humanitarian disaster such as the COVID-19 pandemic is a big challenge for micro, small, and medium-sized enterprises in all industries. Furthermore, cultural and creative firms face additional challenges. Many of those firms have survived the effects of the pandemic by prop...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Elsevier
2022-03-01
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Series: | Journal of Open Innovation: Technology, Market and Complexity |
Subjects: | |
Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853122010484 |