CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY
Current academic research on the relationship of firms’ CSR activities with corporate branding typically focuses on consumers’ and shareholders’ viewpoints. This research aims to shed light on how organisational members in firms perceive to be the impact of CSR activities upon their corporate brand...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2009-01-01
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| Series: | Management & Marketing |
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| Online Access: | http://www.mnmk.ro/documents/2009/2_Vasileva_Varna_FFF.pdf |