An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis

Undoubtedly, it has been proven that the attention given to packaging design is continuously supported by prevalent academic research, particularly in the food and beverage industry. However, there are opposing views which are in favour of the notion that packaging design presents more utilitarian...

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Bibliographic Details
Main Authors: Raja Intan Suhaylah, Azman Bidin, Lim Yan Peng
Format: Article
Language:English
Published: EconJournals 2018-03-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/6100