An Application of Adobe Illustrator for a Two-dimensional Surface Food Packaging Design: A Pilot Data Visual Design Elements Analysis
Undoubtedly, it has been proven that the attention given to packaging design is continuously supported by prevalent academic research, particularly in the food and beverage industry. However, there are opposing views which are in favour of the notion that packaging design presents more utilitarian...
Main Authors: | Raja Intan Suhaylah, Azman Bidin, Lim Yan Peng |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2018-03-01
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Series: | International Review of Management and Marketing |
Online Access: | https://www.econjournals.com/index.php/irmm/article/view/6100 |
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