A Survey of Marketing Knowledge Application Mediating Role to Improve Organizational Innovation through Customer Capital Management: Structural Equation Modeling (SEM)
The purpose of this study is to design a model for developing organizational innovation through customer capital management and markeing knowledge application.At First, reviewing historical researches, the metrics are extracted. The population consists of managers and experts in thirteen companies o...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Kurdistan
2014-08-01
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| Series: | مطالعات رفتار مصرف کننده. |
| Subjects: | |
| Online Access: | http://cbs.uok.ac.ir/article_6131_d60b6330ad7db00a63e35c76137a1eab.pdf |