Evaluating Restaurants' Profitability of a Daily Deal Promotion
Although group buying daily deal sites are widely popular among consumers, it is unclear if deal promotions are profitable for merchants, especially for restaurants. The goal of this study is: (1) to investigate if restaurants make profit from a group buying deal, break even or make significant inve...
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| Format: | Article |
| Language: | English |
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Croatian Interdisciplinary Society
2022-12-01
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| Series: | Interdisciplinary Description of Complex Systems |
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| Online Access: | https://www.indecs.eu/2022/indecs2022-pp745-762.pdf |