Moderating the role of the perceived security and endorsement on the relationship between per-ceived risk and intention to use the artificial intelligence in financial services
Advancement of banking and financial investment has led to the rapid expansion of services automation. The consistent increase of Artificial Intelligence (AI) usage in investment management implies the impending popularity of technology-based service. This study examined influencer endorsem...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2022-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol6/ijdns_2022_36.pdf |