The peculiarities of attitude formation to foreign products
Nowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to f...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-12-01
|
| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | https://www.bme.vgtu.lt/index.php/BME/article/view/7195 |