The peculiarities of attitude formation to foreign products
Nowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-12-01
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| Series: | Business, Management and Education |
| Subjects: | |
| Online Access: | https://www.bme.vgtu.lt/index.php/BME/article/view/7195 |
| _version_ | 1818875658876485632 |
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| author | Vaidotas Paukštė Mantas Normantas Lina Normantienė |
| author_facet | Vaidotas Paukštė Mantas Normantas Lina Normantienė |
| author_sort | Vaidotas Paukštė |
| collection | DOAJ |
| description | Nowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to foreign products. In this publication scientific literature analysis of attitude, attitude formation and ethnocentrism is accomplished. This publication discloses the main attributes of attitude formation to foreign products. According to the results, the customers‘ experience has the biggest influence on attitudes to foreign products. Also, it was found, that other attitude formation factors have an influence on attitude, but the influence is small when customers are ethnocentric.
Požiūrio į užsienio produktus formavimo ypatumai
Straipsnio kalba: Lietuvių. |
| first_indexed | 2024-12-19T13:30:00Z |
| format | Article |
| id | doaj.art-2f7dc19194d74371a339697fe8c6a1d3 |
| institution | Directory Open Access Journal |
| issn | 2029-7491 2029-6169 |
| language | English |
| last_indexed | 2024-12-19T13:30:00Z |
| publishDate | 2010-12-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business, Management and Education |
| spelling | doaj.art-2f7dc19194d74371a339697fe8c6a1d32022-12-21T20:19:25ZengVilnius Gediminas Technical UniversityBusiness, Management and Education2029-74912029-61692010-12-018110.3846/bme.2010.08The peculiarities of attitude formation to foreign productsVaidotas Paukštė0Mantas Normantas1Lina Normantienė2Kauno klubas „Ekonomistai“, Finansų ir investicijų skyriaus vadovasKauno klubas „Ekonomistai“, Rinkodaros skyriaus vadovasKauno klubo „Ekonomistai“ pirmininkėNowadays the attitude formation is one of the most popular topics in marketing literature. However, in the scientific literature there are many publications, which exclude different factors. Despite this fact, in scientific literature there are not a lot of publications about attitude formation to foreign products. In this publication scientific literature analysis of attitude, attitude formation and ethnocentrism is accomplished. This publication discloses the main attributes of attitude formation to foreign products. According to the results, the customers‘ experience has the biggest influence on attitudes to foreign products. Also, it was found, that other attitude formation factors have an influence on attitude, but the influence is small when customers are ethnocentric. Požiūrio į užsienio produktus formavimo ypatumai Straipsnio kalba: Lietuvių.https://www.bme.vgtu.lt/index.php/BME/article/view/7195attitudeethnocentrismattitude formationforeign products |
| spellingShingle | Vaidotas Paukštė Mantas Normantas Lina Normantienė The peculiarities of attitude formation to foreign products Business, Management and Education attitude ethnocentrism attitude formation foreign products |
| title | The peculiarities of attitude formation to foreign products |
| title_full | The peculiarities of attitude formation to foreign products |
| title_fullStr | The peculiarities of attitude formation to foreign products |
| title_full_unstemmed | The peculiarities of attitude formation to foreign products |
| title_short | The peculiarities of attitude formation to foreign products |
| title_sort | peculiarities of attitude formation to foreign products |
| topic | attitude ethnocentrism attitude formation foreign products |
| url | https://www.bme.vgtu.lt/index.php/BME/article/view/7195 |
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