Digital Transformation of Marketing in Small and Medium Enterprises Through Social Networks: Plithogenic Decision-Making

How companies relate to customers and the global society has changed over time; those who do not use internet marketing and social networks have reduced their recognition. The archaic ways businesses handled their marketing have caused a considerable lag in their online sales and the many benefits t...

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Bibliographic Details
Main Authors: Carlos Roberto Sampedro Guaman, Diego Paul Palma Rivera, Silvio Amable Machuca Vivar Estalin Vladimir Arrobo Lapo
Format: Article
Language:English
Published: University of New Mexico 2021-07-01
Series:Neutrosophic Sets and Systems
Subjects:
Online Access:http://fs.unm.edu/NSS/31DigitalTransformationMarketingSmallMediumCompanies.pdf