Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran

These days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept. Implementation of marketing concept that is market orientation, consist of customer orientation, competitor orie...

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Bibliographic Details
Main Author: Siti Noor Hidayati
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2011-12-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/68