Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran
These days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept. Implementation of marketing concept that is market orientation, consist of customer orientation, competitor orie...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2011-12-01
|
| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/68 |
| _version_ | 1819101310987796480 |
|---|---|
| author | Siti Noor Hidayati |
| author_facet | Siti Noor Hidayati |
| author_sort | Siti Noor Hidayati |
| collection | DOAJ |
| description | These days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept. Implementation of marketing concept that is market orientation, consist of customer orientation, competitor orientation and inter function coordination, and also competitive advantage will improve efficacy of industrial effort. Research on 50 respondent of batik industry in Yogyakarta showed that customer orientation, competitor orientation, inter function coordination and competitive advantage proven improve efficacy of industrial effort by significant, both all variable (F-test) and also partially (t-test). Result of multiple correlation very strong (R = 0.92), most dominant variable is customer orientation (highest r2). |
| first_indexed | 2024-12-22T01:16:39Z |
| format | Article |
| id | doaj.art-2fa57c0247a048988b663c766d8ae359 |
| institution | Directory Open Access Journal |
| issn | 2089-550X 2527-6638 |
| language | English |
| last_indexed | 2024-12-22T01:16:39Z |
| publishDate | 2011-12-01 |
| publisher | Universitas Proklamasi 45 Yogyakarta |
| record_format | Article |
| series | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| spelling | doaj.art-2fa57c0247a048988b663c766d8ae3592022-12-21T18:43:50ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382011-12-01119910710.30588/jmp.v1i1.6850Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep PemasaranSiti Noor Hidayati0Universitas Proklamasi 45 YogyakartaThese days corporate world faces tight competition, so that marketing function in company become of vital importance. One of the strategies to interrogate that by using marketing concept. Implementation of marketing concept that is market orientation, consist of customer orientation, competitor orientation and inter function coordination, and also competitive advantage will improve efficacy of industrial effort. Research on 50 respondent of batik industry in Yogyakarta showed that customer orientation, competitor orientation, inter function coordination and competitive advantage proven improve efficacy of industrial effort by significant, both all variable (F-test) and also partially (t-test). Result of multiple correlation very strong (R = 0.92), most dominant variable is customer orientation (highest r2).https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/68batik industrymarket orientation |
| spellingShingle | Siti Noor Hidayati Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship batik industry market orientation |
| title | Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran |
| title_full | Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran |
| title_fullStr | Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran |
| title_full_unstemmed | Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran |
| title_short | Upaya Meningkatkan Keberhasilan Usaha Industri melalui Implementasi Konsep Pemasaran |
| title_sort | upaya meningkatkan keberhasilan usaha industri melalui implementasi konsep pemasaran |
| topic | batik industry market orientation |
| url | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/68 |
| work_keys_str_mv | AT sitinoorhidayati upayameningkatkankeberhasilanusahaindustrimelaluiimplementasikonseppemasaran |