The role of purchasing interest: do halal certification and halal awareness determine purchasing decisions?

Developing distribution marketing is the biggest challenge for MSME businesses in the Blitar district. Demands policy from the government For all products circulating on the modern market must Already have a halal label in 2024, namely challenge for producers. _ Buying decision be the wrong key For...

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Bibliographic Details
Main Authors: Irfan Agung Purnomo, Heri Pratikto, Naswan Suharsono
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2024-09-01
Series:Manajemen dan Bisnis
Subjects:
Online Access:https://www.journalmabis.org/mabis/article/view/787