“Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment

Boasting exemplary national qualities and high educational value, Red Culture is a unique spiritual wealth that make the Chinese nation stand out from the rest nations. Under the new media environment, however, the collision between the disparate characteristics of Red Culture and new media has give...

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Bibliographic Details
Main Authors: Ye Xiaoling, Liao Chenya, Cai Xiaofan, Wu Zixin, Xue Lin
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_01016.pdf