“Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment
Boasting exemplary national qualities and high educational value, Red Culture is a unique spiritual wealth that make the Chinese nation stand out from the rest nations. Under the new media environment, however, the collision between the disparate characteristics of Red Culture and new media has give...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_01016.pdf |
| _version_ | 1797951074591571968 |
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| author | Ye Xiaoling Liao Chenya Cai Xiaofan Wu Zixin Xue Lin |
| author_facet | Ye Xiaoling Liao Chenya Cai Xiaofan Wu Zixin Xue Lin |
| author_sort | Ye Xiaoling |
| collection | DOAJ |
| description | Boasting exemplary national qualities and high educational value, Red Culture is a unique spiritual wealth that make the Chinese nation stand out from the rest nations. Under the new media environment, however, the collision between the disparate characteristics of Red Culture and new media has given rise to the predicament plaguing the communication of Red Culture. With the advent of the 100th anniversary of the founding of the Communist Party of China, both tangible and intangible cultural heritage and resources are being valued, tapped and cultivated across the country. With the cultural and creative industry in the ascendant, the concept of intellectual property (“IP”) has seeped into all aspects of our everyday lives. Against that backdrop, this study attempts to explore novel ways to link up the Red Culture resources scattered across China, to combine education with cultural tourism through the “4+5+2” cultural and creative IP empowerment model, and to pass on and spread Red Culture and add new value to the industry on the strength of influential IPs. |
| first_indexed | 2024-04-10T22:24:58Z |
| format | Article |
| id | doaj.art-2fba5c721dc84c1da2e15b406682bd60 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-10T22:24:58Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-2fba5c721dc84c1da2e15b406682bd602023-01-17T09:16:39ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011550101610.1051/shsconf/202315501016shsconf_sdmc2022_01016“Cultural and Creative IP” Empowerment Model for Red Culture under the New Media EnvironmentYe Xiaoling0Liao Chenya1Cai Xiaofan2Wu Zixin3Xue Lin4Department of Journalism and Communication, Minjiang UniversityDepartment of Business Management, Minjiang UniversityDepartment of Physics and Electronic Information Engineering, Minjiang UniversityDepartment of Law, Minjiang UniversitySchool of Innovation, Entrepreneurship and Creation, Minjiang UniversityBoasting exemplary national qualities and high educational value, Red Culture is a unique spiritual wealth that make the Chinese nation stand out from the rest nations. Under the new media environment, however, the collision between the disparate characteristics of Red Culture and new media has given rise to the predicament plaguing the communication of Red Culture. With the advent of the 100th anniversary of the founding of the Communist Party of China, both tangible and intangible cultural heritage and resources are being valued, tapped and cultivated across the country. With the cultural and creative industry in the ascendant, the concept of intellectual property (“IP”) has seeped into all aspects of our everyday lives. Against that backdrop, this study attempts to explore novel ways to link up the Red Culture resources scattered across China, to combine education with cultural tourism through the “4+5+2” cultural and creative IP empowerment model, and to pass on and spread Red Culture and add new value to the industry on the strength of influential IPs.https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_01016.pdf |
| spellingShingle | Ye Xiaoling Liao Chenya Cai Xiaofan Wu Zixin Xue Lin “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment SHS Web of Conferences |
| title | “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment |
| title_full | “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment |
| title_fullStr | “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment |
| title_full_unstemmed | “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment |
| title_short | “Cultural and Creative IP” Empowerment Model for Red Culture under the New Media Environment |
| title_sort | cultural and creative ip empowerment model for red culture under the new media environment |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/04/shsconf_sdmc2022_01016.pdf |
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